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~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
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Advertising effects
29
Werbewirkung
29
Estimation
20
Schätzung
20
Deutschland
12
Germany
12
Consumer behaviour
8
Konsumentenverhalten
8
Netherlands
8
Niederlande
8
Print advertising
6
Printwerbung
6
Advertising
5
International marketing
5
Internationales Marketing
5
Mobile Marketing
5
Mobile marketing
5
Perception
5
Wahrnehmung
5
Werbung
5
Brand image
4
France
4
Frankreich
4
Markenimage
4
Comparison
3
Emotion
3
Fernsehwerbung
3
Television advertising
3
Theorie
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Theory
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Vergleich
3
Welt
3
World
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Advertising media
2
Advertising planning
2
Einzelhandel
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Handelsmarketing
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India
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Indien
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Mobile communications
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English
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Diehl, Sandra
3
Esch, Franz-Rudolf
3
Okazaki, Shintaro
3
Silberer, Günter
3
Terlutter, Ralf
3
Weinberg, Peter
3
Bronner, Fred
2
Fam, Kim Shyan
2
Mueller, Barbara
2
Mulken, Margot van
2
Smit, Edith
2
Weisenfeld-Schenk, Ursula
2
Ahlert, Dieter
1
Bambauer, Silke
1
Bergen, Geertje van
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Brito, Pedro Quelhas
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Cornwell, Bettina T.
1
Davis, Teresa
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Deeksha Singh
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Dudzik, Thade
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Engelhardt, Jan-Frederik
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Enschot, Renske van
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Gaur, Sanjaya Singh
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Gierl, Heribert
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Gröppel-Klein, Andrea
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Hansen, Flemming
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Hartmann, Patrick
1
Hingorani, Anurag G.
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Hoeken, Hans
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Ibáñez, Vanessa Apaolaza
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Janssens, Wim
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Karjaluoto, Heikki
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Katsukura, Akihiro
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Kenning, Peter
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Kiss, Greg
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Klerkx, Mandy
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Kravets, Olga
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Lagerwerf, Luuk
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,969
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,197
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,143
European journal of operational research : EJOR
22,123
Far Eastern economic review
22,063
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,581
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,339
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,274
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,681
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