//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The behavioral enterprise"
~language:"eng"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Medienwirkung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Media effect
7
Medienwirkung
7
Communication media
5
Kommunikationsmedien
5
Gewalt
4
Violence
4
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Social behaviour
2
Soziales Verhalten
2
USA
2
United States
2
Bibliometrics
1
Bibliometrie
1
Consumer goods marketing
1
Erfolgsfaktor
1
Event marketing
1
Event-Marketing
1
Experiment
1
Familie
1
Family
1
Frauen
1
Freizeitwirtschaft
1
Gender
1
Geschlecht
1
Internet
1
Internet marketing
1
Konsumgütermarketing
1
Leisure industries
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Product Placement
1
Product placement
1
Sexuality
1
Sexualität
1
Social Marketing
1
Social Web
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
Author
All
De Gregorio, Federico
1
Kozinets, Robert V.
1
Sung, Yongjun
1
Published in...
All
Advertising and violence : concepts and perspectives
Journal of promotion management : JPM
The behavioral enterprise
Palgrave Studies in Political Marketing and Management
1
Palgrave pivot
1
Palgrave studies in political marketing and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V.
-
2010
Persistent link: https://www.econbiz.de/10008759902
Saved in:
2
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->