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~isPartOf:"Advertising and violence : concepts and perspectives"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Kommunikationsmedien"
~subject:"Markenführung"
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Advertising and violence : concepts and perspectives
Journal of promotion management : JPM
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Consumer psychology in a social media world
1
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ECONIS (ZBW)
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Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 215-234)
.
2015
Persistent link: https://www.econbiz.de/10010498503
Saved in:
2
The role of dominance in the appeal of violent media depictions
Ashworth, Laurence
;
Pyle, Martin
;
Pancer, Ethan
- In:
Advertising and violence : concepts and perspectives
,
(pp. 115-133)
.
2015
Persistent link: https://www.econbiz.de/10010498560
Saved in:
3
The impact of violence against women in advertisements
Capella, Michael L.
;
Hill, Ronald Paul
;
Rapp, Justine M.
; …
- In:
Advertising and violence : concepts and perspectives
,
(pp. 94-112)
.
2015
Persistent link: https://www.econbiz.de/10010498561
Saved in:
4
Understanding media violence and its effects
Cruz, Carlos
;
Bushman, Brad J.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 11-22)
.
2015
Persistent link: https://www.econbiz.de/10010498569
Saved in:
5
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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