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~isPartOf:"Advertising in a multimedia age"
~isPartOf:"Reihe: Telekommunikation _372 Mediendienste"
~subject:"Multimedia"
~subject:"Online-Marketing"
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Advertising in a multimedia age
Reihe: Telekommunikation _372 Mediendienste
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Lehrbuch
6
Journal of media business studies
4
Report / European Communication Council
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Schriften zur Medienwirtschaft und zum Medienmanagement
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International journal of advertising : the review of marketing communications
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Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
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Asia Pacific journal of marketing and logistics
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Computational & mathematical organization theory
2
De Gruyter handbook of media economics
2
Dienstleistung der Zukunft : Märkte, Unternehmen und Infrastrukturen im Wandel ; Ergebnisse der Tagung des BMBF vom 28. und 29. Juni 1995 in Berlin
2
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
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Handbook of media economics ; volume 1
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Handbuch Medienmanagement : mit 46 Tabellen
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Houghton Mifflin Adviser in Marketing
2
International journal of industrial organization
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Journal of communication management : an international journal
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Journal of economics & management
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Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing management : MM
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
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Springer eBook Collection
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The journal of product & brand management
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Applied economics letters
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Arbeit im Multimedia-Zeitalter : die Trends der Informationsgesellschaft
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Perspektiven der
Medienwirtschaft
: Kompetenz - Akzeptanz - Geschäftsfelder ; DeMeS, development of media services
Szyperski, Norbert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001380602
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2
Kernressourcenmanagement in Medienunternehmen
Habann, Frank
-
1999
Persistent link: https://www.econbiz.de/10000683685
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3
Trends in new media technology relevant to advertising and marketing
Blunden, Brian
(
contributor
)
- In:
Advertising in a multimedia age
,
(pp. 71-221)
.
1996
Persistent link: https://www.econbiz.de/10001569742
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