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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~isPartOf:"Journal of business research : JBR"
~person:"Herrewijn, Laura"
~person:"Tessitore, Tina"
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Advertising in new formats and media : current research and implications for marketers
Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
3
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1
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
2
Product placement, its supporters and detractors : a quest for balance
Charry, Karine
;
Tessitore, Tina
- In:
Advertising in new formats and media : current research …
,
(pp. 265-290)
.
2016
Persistent link: https://www.econbiz.de/10011473425
Saved in:
3
The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura
;
Poels, Karolien
- In:
Advertising in new formats and media : current research …
,
(pp. 307-333)
.
2016
Persistent link: https://www.econbiz.de/10011473443
Saved in:
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