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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~isPartOf:"Journal of business research : JBR"
~person:"Pelsmacker, Patrick de"
~person:"Tessitore, Tina"
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Product Placement
4
Product placement
4
Advertising effects
3
Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
3
Bibliometrics
1
Bibliometrie
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Bildungspolitik
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Brand
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Pelsmacker, Patrick de
Tessitore, Tina
Chen, Huan
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Dens, Nathalie
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Boerman, Sophie C.
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Bressoud, Etienne
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Advertising in new formats and media : current research and implications for marketers
Journal of business research : JBR
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Cutting edge international research
1
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
2
Arming consumers against product placement : a comparison of factual and evaluative educational interventions
Tessitore, Tina
;
Geuens, Maggie
- In:
Journal of business research : JBR
95
(
2019
),
pp. 38-48
Persistent link: https://www.econbiz.de/10011979739
Saved in:
3
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
4
Product placement, its supporters and detractors : a quest for balance
Charry, Karine
;
Tessitore, Tina
- In:
Advertising in new formats and media : current research …
,
(pp. 265-290)
.
2016
Persistent link: https://www.econbiz.de/10011473425
Saved in:
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