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~isPartOf:"Advertising in new formats and media : current research and implications for marketers"
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
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Advertising in new formats and media : current research and implications for marketers
Psychology & marketing
9
International journal of advertising : the review of marketing communications
5
Journal of advertising research
4
Journal of business research : JBR
3
Journal of marketing
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The journal of brand management : an international journal
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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/ Meinald T. Thielsch ... (Hrsg.)
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A master class in brand planning : the timeless works of Stephen King
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Administrative Sciences : open access journal
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Best practice der Markenführung
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Constituting managements : markets, meanings, and identities
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Dexterity in global business : a cross-dimensional analysis
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Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Ekonomiska Samfundets tidskrift
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Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Essays on the effects of brand names and prices on consumer behavior
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Handbook of research on effective advertising strategies in the social media age
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Handbook on brand and experience management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Harvard-Business-Manager : das Wissen der Besten
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Innovative Markenführung und -implementierung
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International journal of hospitality management
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Jahrbuch Seniorenmarketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
2
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
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