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~isPartOf:"Advertising theory"
~isPartOf:"Journal of consumer behaviour : an international research review"
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~subject:"Product Placement"
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The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
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