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Advertising theory
Building corporate identity, image and reputation in the digital era
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Entrepreneurship marketing : principles and practice of SME marketing
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Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
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Ethics in marketing : international cases and perspectives
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Cases on business and management in the MENA region : new trends and opportunities
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Closed-loop supply chains : new developments to improve the sustainability of business practices
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Theories of emotion and affect in marketing communications
Morris, Jon D.
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Advertising theory
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(pp. 85-104)
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2012
Persistent link: https://www.econbiz.de/10009526920
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