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Advertising theory
Journal of consumer affairs : official publication of the American Council on Consumer Interests
26
Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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International studies of management and organization
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Journal of current issues and research in advertising : JCIRA
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Legends in consumer behavior
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The journal of consumer marketing
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Adventures in misplaced theories
Rotfeld, Herbert Jack
- In:
Advertising theory
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(pp. 553-562)
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2012
Persistent link: https://www.econbiz.de/10009524016
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