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~isPartOf:"Aestetics and style in strategy"
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Aestetics and style in strategy
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Does stylistic similarity to popular competitors affect consumer evaluations of quality? : evidence from online movie evaluations
Sands, Daniel B.
- In:
Aestetics and style in strategy
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(pp. 199-226)
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2021
Persistent link: https://www.econbiz.de/10012427897
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