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~isPartOf:"Africa journal of management"
~subject:"Attitudinal measures"
~subject:"Brand management"
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Africa journal of management
International marketing review
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Country of origin effect : looking back and moving forward
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Essays on the effects of brand names and prices on consumer behavior
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Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
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A review of "Place images and nation branding in the African context: challenges, opportunities, and questions for policy and research" : (Nicolas Papadopoulos and Leila Hamzaoui-E...
Jaffe, Eugene D.
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10011713895
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