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~isPartOf:"African journal of science, technology, innovation & development : AJSTID"
~person:"Mati, Keagile"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Consumer behaviour
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Mobile communications
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Mobile phone
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Mobilkommunikation
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Mobiltelefon
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lifelong customers
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African journal of science, technology, innovation & development : AJSTID
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Developing lifelong customers in the mobile phone market : a South African case study
Mati, Keagile
;
Shambare, Richard
- In:
African journal of science, technology, innovation & …
8
(
2016
)
1/2
,
pp. 52-60
Persistent link: https://www.econbiz.de/10011723464
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