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~isPartOf:"Agrarökonomische Diskussionsbeiträge"
~isPartOf:"Bangladesh journal of political economy"
~isPartOf:"Marketing mix decisions : new perspectives and practices"
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Agrarökonomische Diskussionsbeiträge
Bangladesh journal of political economy
Marketing mix decisions : new perspectives and practices
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7
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Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
2
Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
Saved in:
3
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
4
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
5
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
6
Linkages between marketing levels in the German meat sector : a regional price transmission approach with marketing-cost information
Pfaff, Kerstin
-
2001
Persistent link: https://www.econbiz.de/10001590085
Saved in:
7
Cost capital and profitability of livestock trade in Bangladesh
Huq, Mahfuzul
- In:
Bangladesh journal of political economy
9
(
1989
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10001127176
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