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Developing Brands for Patented Fruit Varieties: Does the Name Matter?
Rickard, Bradley J.
;
Schmit, Todd M.
;
Gómez, Miguel I.
; …
- In:
Agribusiness
29
(
2013
)
3
,
pp. 259-272
Persistent link: https://www.econbiz.de/10011005128
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