Dijkstra, Tjalling; Meulenberg, Matthew; Tilburg, Aad van - In: Agribusiness 17 (2001) 2, pp. 227-241
This article shows that marketing channel theory, which has been extensively applied in developed countries, can also be of great value to the developing world. Notably, the channel approach makes it possible to explain the number of trade levels observed in food marketing systems. We propose...