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~isPartOf:"Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis"
~person:"Winter, Kai"
~subject:"Markenführung"
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Einsatz von Knappheitssignalen zur Erhöhung der Produktattraktivität im FMCG-Bereich
Winter, Kai
- In:
Aktuelle Marketing- und Management-Trends : das Beste …
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(pp. 47-65)
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2014
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