Ježek, Jiří; Ježková, Renáta - In: Regionální studia 2007 (2007) 1, pp. 23-27
In the Czech and Slovak Republics town marketing is a relatively new approach to administration and development of municipalities and towns. Th e fi rst eff ort to apply it originated in the second half of 90-ies of 20th century. The fi rst more significant scientific works about town or...