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~isPartOf:"Always learning"
~language:"eng"
~source:"econis"
~subject:"Marketing management"
~type_genre:"Lehrbuch"
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Principles of marketing
Kotler, Philip
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Armstrong, Gary
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2016
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16e, global edition
Persistent link: https://www.econbiz.de/10013547284
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Strategic marketing problems : cases and comments
Kerin, Roger A.
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Peterson, Robert A.
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2013
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13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
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