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~isPartOf:"Always learning"
~person:"Franses, Philip Hans"
~person:"Häusler, Eduard"
~person:"Malhotra, Naresh K."
~person:"Tapp, Alan"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
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ERIM report series research in management
5
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
5
ERIM Report Series Reference
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of behavioral and experimental economics
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Journal of marketing research : JMR
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Rotterdam Institute for Business Economic Studies
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Principles of direct, database and digital
marketing
Tapp, Alan
;
Whitten, Ian
;
Housden, Matthew
-
2014
-
5. ed.
Persistent link: https://www.econbiz.de/10010227705
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