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~isPartOf:"Always learning"
~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
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B-to-B-Marketing
Brand management
Market research
Marketingforschung
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Marktforschung
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Huber, Frank
Malhotra, Naresh K.
Birks, David F.
1
Burns, Alvin C.
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Bush, Ronald F.
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Keller, Kevin Lane
1
McGivern, Yvonne
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Sinha, Nilanjana
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Wills, Peter A.
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Always learning
Review of marketing research
11
Reihe: Marketing : MAR
8
SAGE library in marketing
7
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
SpringerLink / Bücher
5
Gabler Edition Wissenschaft
4
Conjoint measurement : methods and applications
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Legends in marketing
3
Psychology & marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of automotive technology and management : IJATM
1
International marketing review
1
Journal of business economics : JBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of the Academy of Marketing Science
1
Lehrbuch
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing theory
1
Neue betriebswirtschaftliche Forschung : Nbf
1
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Essentials of
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Malhotra, Naresh K.
;
Wills, Peter A.
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2013
Persistent link: https://www.econbiz.de/10009739762
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