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~isPartOf:"American economic review"
~isPartOf:"Annual review of economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Working paper series / Ipag Business School : working paper"
~subject:"2011-2014"
~subject:"Advertising music"
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Advertising music
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American economic review
Annual review of economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper series / Ipag Business School : working paper
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ECONIS (ZBW)
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Market entry, fighting brands, and tacit collusion : evidence from the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
- In:
American economic review
111
(
2021
)
11
,
pp. 3459-3499
Persistent link: https://www.econbiz.de/10012656019
Saved in:
2
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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