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~isPartOf:"American economic review"
~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of marketing analytics : JMA"
~language:"eng"
~person:"Loi, Alexa Min-Wei"
~subject:"Asymmetrische Information"
~subject:"Book trade"
~subject:"Information value"
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The influence of social media eWOM information on purchase intention
Leong, Choi-Meng
;
Loi, Alexa Min-Wei
;
Woon, Steve
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10013258523
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