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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"The Estey Centre journal of international law and trade policy"
~isPartOf:"The journal of product & brand management"
~person:"Chan, Nga Cheng"
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Search: subject:"Designation of origin"
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Chan, Nga Cheng
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American journal of agricultural economics
Asia Pacific journal of marketing and logistics
The Estey Centre journal of international law and trade policy
The journal of product & brand management
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Does effects of brand origin misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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