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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Psychology & marketing"
~subject:"Persönlichkeitspsychologie"
~subject:"Sales promotion"
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Persönlichkeitspsychologie
Sales promotion
Consumer behaviour
23
Konsumentenverhalten
23
Verkaufsförderung
22
USA
15
United States
15
Gesundheitsvorsorge
12
Preventive care
12
Außenwirtschaftsförderung
8
Trade promotion
8
Rabatt
6
Rebate
6
Theorie
6
Theory
6
Gesundheit
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Health
5
Low-cost strategy
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Niedrigpreisstrategie
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Advertising
4
Advertising effects
4
Preismanagement
4
Pricing strategy
4
Werbewirkung
4
Werbung
4
Food retailing
3
Lebensmitteleinzelhandel
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Product quality
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Produktqualität
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Prospect Theory
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Prospect theory
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Animal disease
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Brand image
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Eating habit
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Richards, Timothy J.
3
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Lee, Jun
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Chang, Chingching
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American journal of agricultural economics
Psychology & marketing
Journal of retailing and consumer services
63
Journal of business research : JBR
60
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
36
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of the Academy of Marketing Science
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of consumer behaviour : an international research review
14
International journal of retail & distribution management
13
Working paper / National Bureau of Economic Research, Inc.
13
International journal of production economics
12
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
Journal of Product & Brand Management
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Journal of Consumer Marketing
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
NBER working paper series
10
Asia Pacific journal of marketing and logistics
9
Discussion paper series / IZA
9
NBER Working Paper
9
The journal of consumer marketing
9
The service industries journal
9
European Journal of Marketing
8
Journal of advertising research
8
Company and customer relations
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of production research
7
Journal of business economics : JBE
7
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ECONIS (ZBW)
23
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
3
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
4
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
5
Men engage in self-deceptive enhancement, whereas women engage in impression management
Lalwani, Ashok K.
;
Lee, Hyejin
;
Shrum, L. J.
; …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1405-1416
Persistent link: https://www.econbiz.de/10014291937
Saved in:
6
Pass-through and consumer search : an empirical analysis
Richards, Timothy J.
;
Gómez, Miguel I.
;
Lee, Jun
- In:
American journal of agricultural economics
96
(
2014
)
4
,
pp. 1049-1069
Persistent link: https://www.econbiz.de/10010416434
Saved in:
7
An apple a day brings more apples your way : healthy samples prime healthier choices
Tal, Aner
;
Wansink, Brian
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 575-584
Persistent link: https://www.econbiz.de/10010527112
Saved in:
8
Slotting allowances under supermarket oligopoly
Innes, Robert D.
;
Hamilton, Stephen F.
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1216-1222
Persistent link: https://www.econbiz.de/10010204245
Saved in:
9
Trade promotions and consumer search in supermarket retailing
Gómez, Miguel I.
;
Richards, Timothy J.
;
Lee, Jun
- In:
American journal of agricultural economics
95
(
2013
)
5
,
pp. 1209-1215
Persistent link: https://www.econbiz.de/10010204247
Saved in:
10
Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
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