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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Strategie, Marketing und Informationsmanagement"
~person:"Gross, Philip"
~type_genre:"Fallstudie"
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Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
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2015
Persistent link: https://www.econbiz.de/10010438889
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