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~isPartOf:"American journal of agricultural economics"
~isPartOf:"The journal of product & brand management"
~person:"Ar, Aybeniz Akdeniz"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
1
Brand management
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Brand trust
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China
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Confidence
1
Consumer behaviour
1
Country of production image
1
Designation of origin
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Emerging economies
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Emerging markets
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Global brands
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Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Markenführung
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Markenimage
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Product quality
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Produktqualität
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Quality perceptions
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Schwellenländer
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Ar, Aybeniz Akdeniz
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American journal of agricultural economics
The journal of product & brand management
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Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
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