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~isPartOf:"Analyzing the strategic role of social networking in firm growth and productivity"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~person:"Balaji, M. S."
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Internet marketing
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Online-Marketing
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Social Web
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Social web
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Advertising effects
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B-to-B-Marketing
1
B2B social media marketing
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Beziehungsmarketing
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Consumer behaviour
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Negative word-of-mouth
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Balaji, M. S.
Agnihotri, Raj
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Warkentin, Merrill
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Li, Yung-Ming
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Christodoulides, George
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Davison, Robert M.
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James, Tabitha L.
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Lu, Yaobin
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Luo, Xin
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Zhang, Hong
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Chaker, Nawar N.
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Chen, Rui
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Huang, Qian
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Kalra, Ashish
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Krush, Michael T.
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Tóth, Zsófia
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Benitez, Jose
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Bhattacharyya, Samadrita
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Brown, Brian P.
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Cardinali, Silvio
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Cartwright, Severina
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Chan, Ka Wing
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Analyzing the strategic role of social networking in firm growth and productivity
Industrial marketing management : the international journal for industrial and high-tech firms
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
2
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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Determinants of negative word-of-mouth communication using social networking sites
Balaji, M. S.
;
Kok Wei Khong
;
Chong, Alain Yee Long
- In:
Information & management : the internat. journal of …
53
(
2016
)
4
,
pp. 528-540
Persistent link: https://www.econbiz.de/10011495336
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