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~isPartOf:"Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft"
~isPartOf:"Journal of media business studies"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of media economics"
~person:"Domènech, Laia"
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2002-2006
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Commercial television
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Domènech, Laia
Kind, Hans Jarle
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
Journal of media business studies
Psychology & marketing
The journal of media economics
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ECONIS (ZBW)
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What influences advertising price in television channels? : an empirical analysis on the Spanish market
Bel, Germà
;
Domènech, Laia
- In:
The journal of media economics
22
(
2009
)
3
,
pp. 164-183
Persistent link: https://www.econbiz.de/10003902458
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