LAVINIA, MURESAN; DOBRE, COSTINEL - In: Annals - Economy Series 6 (2014) December, pp. 157-160
In medicine, we say that someone is under the placebo effect when their health improves after they were administrated a … simulated treatment, without any curing powers. The placebo effect was extended to marketing and in the past several years many … research studies have been made about this topic. There are many marketing factors that have a placebo effect on the consumer …