Alina, Jurca Maria; Ioan, Plăiaș - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1765-1774
The purpose of this paper is to develop a theoretical basis for evaluating ambient advertising in relation to the schema. Ambient advertising, a creative form of out-of-home advertising that conveys direct and contextual messages by using and often altering existing elements of the environment...