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~isPartOf:"Annals of Faculty of Economics"
~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The journal of product & brand management"
~subject:"Celebrity-Werbung"
~subject:"Luxury branding"
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Annals of Faculty of Economics
Qualitative market research : an international journal
The journal of product & brand management
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Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
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2
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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