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CONCEPTUAL
MODEL
OF MARKETING STRATEGIC PLANNING SPECIFIC TO PUBLIC ORGANIZATIONS
Mihaela, Barbu Andreea
;
Tudor, Ionescu Florin
- In:
Annals of Faculty of Economics
1
(
2012
)
2
,
pp. 795-800
of the
conceptual
model
of strategic marketing planning in public services field: (1) accepting the idea of bottom …
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