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~isPartOf:"Annual review of economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Working paper series / Ipag Business School : working paper"
~person:"Shrum, L. J."
~source:"econis"
~subject:"Cross-cultural marketing"
~subject:"Linguistics"
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Annual review of economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Working paper series / Ipag Business School : working paper
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Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
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