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~isPartOf:"Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation"
~isPartOf:"Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication"
~subject:"Chemical industry"
~subject:"International marketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Advertorials in the Italian press : the impact of corporate identity strategies on linguistic features
Salsnik, Erika
- In:
Discourse, identities and genres in corporate …
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(pp. 185-208)
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2010
Persistent link: https://www.econbiz.de/10009013055
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Investor Relations Newsletter : Funktion, Aufbau und Sprache
Pedersen, Anne Grethe
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
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(pp. 371-385)
.
2008
Persistent link: https://www.econbiz.de/10003759839
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