Kubacki, Krzysztof (ed.); Rundle-Thiele, Sharyn (ed.) - 2017
research methods in social marketing beyond surveys and focus groups. The book addresses the needs of social marketing … social marketing research -- PART II Quantitative methods: Looking forwards -- Chapter 6 Experimental methods -- Chapter 7 … demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social …