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Effectiveness
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Experimental Methodology
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Sports Ma rketing
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Barreda-Tarrazona, Raquel
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Apas Papers
Experimental Economics
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Analysis of Sports Sponsorship Effectiveness in Terms of Image Transfer: A Gender Approach with Implications for Public Administration Managem ent
Barreda-Tarrazona, Raquel
;
Bellmunt, Teresa Vallet
; …
-
Facultatea de Administraţie Publică, Şcoala …
-
2010
image transfer. We used the
experimental
methodology
because of its ability to control for variables which are usually …
Persistent link: https://www.econbiz.de/10009141574
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