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~isPartOf:"Applied economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Applied economics
Asia Pacific journal of marketing and logistics
European journal of operational research : EJOR
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Journal of marketing management : MM
Psychology & marketing
Industrial marketing management : the international journal for industrial and high-tech firms
963
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International journal of productivity and quality management : IJPQM
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Journal of business-to-business marketing
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Energy economics
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International journal of hospitality management
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Marketing intelligence & planning
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Cogent business & management
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Journal of marketing communications
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Tourism management : research, policies, practice
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Transportation research / E : an international journal
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Journal of travel and tourism marketing
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International journal of technology management : IJTM
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Production and operations management : an international journal of the Production and Operations Management Society
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
Management science : journal of the Institute for Operations Research and the Management Sciences
114
The journal of product innovation management : an international publication of the Product Development & Management Association
114
International journal of procurement management
110
International business review : the official journal of the European International Business Academy
106
International journal of logistics systems and management
104
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ECONIS (ZBW)
2,143
Showing
1
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10
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
3
Approximation algorithms for scheduling parallel machines with an energy constraint in green manufacturing
Li, Weidong
;
Ou, Jinwen
- In:
European journal of operational research : EJOR
314
(
2024
)
3
,
pp. 882-893
Persistent link: https://www.econbiz.de/10014456922
Saved in:
4
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
5
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
6
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
9
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
10
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
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