//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied economics"
~isPartOf:"Documents du Centre d'Etude des Revenus et des Coûts"
~isPartOf:"Marketing mix decisions : new perspectives and practices"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Distributionskosten"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Distribution costs
7
Vertriebskosten
7
Marketing management
5
Marketingmanagement
5
USA
4
United States
4
Advertising effects
2
Werbewirkung
2
1982
1
Beziehungsmarketing
1
Computer industry
1
Computerindustrie
1
Econometric model
1
Economic effectiveness
1
France
1
Frankreich
1
Großbritannien
1
Hausgerät
1
Home appliances
1
IBM Corporation
1
Lebensversicherung
1
Lieferantenmanagement
1
Life insurance
1
Performance measurement
1
Performance-Messung
1
Pharmaceutical industry
1
Pharmaindustrie
1
Relationship marketing
1
Strategic management
1
Strategisches Management
1
Supplier relationship management
1
United Kingdom
1
Viral marketing
1
Virales Marketing
1
Wirtschaftlichkeit
1
Ökonometrisches Modell
1
more ...
less ...
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Language
All
English
6
French
1
Author
All
Chassard, Yves
1
Gupta, Sunil
1
Kumar, V.
1
Menon, Anil
1
Powers, Todd M.
1
Shankar, Venkatesh
1
Steenburgh, Thomas J.
1
Ward, Damian
1
Wyner, Gordon
1
more ...
less ...
Published in...
All
Applied economics
Documents du Centre d'Etude des Revenus et des Coûts
Marketing mix decisions : new perspectives and practices
NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
Forschungsberichte des Landes Nordrhein-Westfalen
3
NBER Working Paper
3
DUV : Wirtschaftswissenschaft
2
Discussion paper / Centre for Economic Policy Research
2
Gabler-Edition Wissenschaft
2
IMF Working Paper
2
IMF working papers
2
Indian journal of agricultural economics
2
Journal of international economics
2
Policy research working paper : WPS
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Agrarökonomische Diskussionsbeiträge
1
Agrekon : agricultural economics research, policy and practice in southern Africa
1
Agricultural economic reports : AER
1
Annals of operations research ; 226
1
Bangladesh journal of political economy
1
Basler Schriften zum Marketing
1
Betriebs- und marktwirtschaftliche Studien zur Ernährungswirtschaft
1
Bochumer Beiträge zur Unternehmensführung und Unternehmensforschung
1
Bundesbank Series 1 Discussion Paper
1
Business and society review : a quarterly forum on the role of business in a free society
1
CESifo Working Paper
1
CESifo working papers
1
Cmnd.
1
Controlling-Praxis
1
Direct store delivery : concepts, applications and instruments
1
Discussion paper / Deutsche Bundesbank
1
Distribution cost studies
1
Documentos de trabajo Banco Central de Chile
1
Economia delle fonti di energia e dell'ambiente
1
Economic inquiry : journal of the Western Economic Association International
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
2
Marketing effectiveness : practical approaches to measurement and management
Wyner, Gordon
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 41-76)
.
2008
Persistent link: https://www.econbiz.de/10003769430
Saved in:
3
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
4
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
5
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
6
The costs of distribution in the UK life insurance market
Ward, Damian
- In:
Applied economics
34
(
2002
)
15
,
pp. 1959-1968
Persistent link: https://www.econbiz.de/10001702122
Saved in:
7
Le coût de la distribution des appareils électro-domestiques
Chassard, Yves
-
1989
Persistent link: https://www.econbiz.de/10000772826
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->