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~isPartOf:"Applied economics"
~isPartOf:"Economics letters"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"msa"
~language:"spa"
~subject:"Konsumentenverhalten"
~subject:"Schätztheorie"
~subject:"Technische Effizienz"
~subject:"Time series analysis"
~subject:"Volatility"
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ECONIS (ZBW)
4,215
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Analysts versus the random walk in financial forecasting : evidence from the Czech National Bank's Financial Market Inflation Expectations survey
Kladívko, Kamil
;
Österholm, Pär
- In:
Applied economics
56
(
2024
)
17
,
pp. 2077-2088
Persistent link: https://www.econbiz.de/10014475262
Saved in:
3
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
6
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
7
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
8
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
9
Combination forecast based on financial stress categories for global equity market volatility : the evidence during the COVID-19 and the global financial crisis periods
Li, Yan
;
Liang, Chao
;
Toan Luu Duc Huynh
- In:
Applied economics
56
(
2024
)
37
,
pp. 4435-4470
Persistent link: https://www.econbiz.de/10014560337
Saved in:
10
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
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