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~isPartOf:"Applied economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Springer eBook Collection"
~person:"Astous, Alain d'"
~person:"Beaudin, Laura"
~person:"Bellavance, François"
~subject:"Sportveranstaltung"
~subject:"World"
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Astous, Alain d'
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Bellavance, François
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Applied economics
European journal of marketing : EJM
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The cost of winning : does athletic expenditure impact the probability that teams advance to the NCAA Division I Basketball Tournament? : a comparison of men's and women's outcomes
Beaudin, Laura
;
Berdiev, Aziz N.
- In:
Applied economics
54
(
2022
)
36
,
pp. 4154-4169
Persistent link: https://www.econbiz.de/10013410885
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2
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
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