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~isPartOf:"Applied economics"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Springer eBook Collection"
~person:"Bonnal, Liliane"
~person:"Colbert, François"
~subject:"Sportveranstaltung"
~subject:"World"
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Bonnal, Liliane
Colbert, François
Carrillat, François A.
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Maennig, Wolfgang
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Applied economics
European journal of marketing : EJM
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Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
Saved in:
2
Competitive balance versus competitive intensity before a match : is one of these two concepts more relevant in explaining attendance? ; the case of the French football Ligue 1 ove...
Scelles, Nicolas
;
Durand, Christophe
;
Bonnal, Liliane
; …
- In:
Applied economics
45
(
2013
)
28/30
,
pp. 4184-4192
Persistent link: https://www.econbiz.de/10010345738
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