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~isPartOf:"Applied economics"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~isPartOf:"Springer Proceedings in Business and Economics"
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Search: subject_exact:"Händlermarke"
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Handelsmarke
23
Brand management
16
Markenführung
16
Store brand
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Consumer behaviour
14
Konsumentenverhalten
14
Markenpolitik
11
Einzelhandel
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8
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German
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Gázquez-Abad, Juan Carlos
8
Martínez-López, Francisco J.
7
Abraham, Eike Jonas
2
Ailawadi, Kusum L.
2
Burmann, Christoph
2
Hilt, Constantin
2
Horstmann, Florian
2
Lopez, Rigoberto A.
2
Bonanno, Alessandro
1
Breugelmans, Els
1
Castellari, Elena
1
Chen, Bo
1
Chen, Guan-ru
1
Chernev, Alexander
1
Esteban-Millat, Irene
1
Gijsbrecht, Els
1
Ingarao, Aurore
1
Kaswengi, Joseph
1
Liu, Yizao
1
Martinez-Lopez, Francisco J.
1
Mañez Castillejo, Juan A.
1
Mondéjar-Jiménez, Juan Antonio
1
Moner Colonques, Rafael
1
Neidhart, Michael
1
Profeta, Adriano
1
Roßmann, Patrick
1
Saghaian, Sayed
1
Sempere-Monerris, José Jorge
1
Sethuraman, Raj
1
Tiboldo, Giulia
1
Urbano Salvador, Amparo
1
Yagüe Guillén, María Jésus
1
Yagüe-Guillén, María Jesús
1
Zheng, Yuqing
1
Zhu, Chen
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Springer Fachmedien Wiesbaden
3
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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Applied economics
Innovatives Markenmanagement
Schriftenreihe Studien zum Konsumentenverhalten
Springer Proceedings in Business and Economics
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
1
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21
Handelsmarken-Portfolio : verhaltenswissenschaftliche Analyse der Wirkung eines Handelsmarken-Portfolios am Beispiel eines Lebensmitteleinzelhandelsunternehmens
Hilt, Constantin
-
2009
Persistent link: https://www.econbiz.de/10004939544
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22
Wahl von Markenartikeln und Channel-Brands bei vertikalen Distributionskonzepten : eine integrative, verhaltenswissenschaftliche Untersuchung am Beispiel von Konsumgüterindustrie u...
Neidhart, Michael
-
2007
Persistent link: https://www.econbiz.de/10013435810
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23
Der Einfluss geschützter Herkunftsangaben auf das Konsumentenverhalten bei Lebensmitteln : eine Discrete-Choice-Analyse am Beispiel Bier und Rindfleisch
Profeta, Adriano
-
2006
Persistent link: https://www.econbiz.de/10013435860
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