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~isPartOf:"Applied economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~person:"Oghazi, Pejvak"
~subject:"Industrie"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Industrie
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6
Geschäftsmodell
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6
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Oghazi, Pejvak
Foroudi, Pantea
15
Ko, Eunju
15
Gupta, Suraksha
13
Veloutsou, Cleopatra
13
Diamantopoulos, Adamantios
12
Filieri, Raffaele
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Dwivedi, Yogesh Kumar
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Melewar, T. C.
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Valette-Florence, Pierre
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Islam, Nazrul
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Roy, Sanjit
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Shukla, Paurav
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Ekinci, Yuksel
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Krishen, Anjala S.
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Applied economics
Journal of business research : JBR
Journal of marketing management : MM
Technological forecasting & social change : an international journal
Journal of promotion management : JPM
2
Psychology & marketing
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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1
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
2
Literature review on industrial digital platforms : a business model perspective and suggestions for future research
Madanaguli, Arun Thirumalesh
;
Parida, Vinit
;
Sjödin, …
- In:
Technological forecasting & social change : an …
194
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014475534
Saved in:
3
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
4
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
5
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
6
User self-disclosure on social network sites : a cross-cultural study on Facebook's privacy concepts
Oghazi, Pejvak
;
Schultheiss, Rakel
;
Chirumalla, Koteshwar
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 531-540
Persistent link: https://www.econbiz.de/10012230642
Saved in:
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