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~isPartOf:"Applied economics"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
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1,346
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1,346
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Woodside, Arch G.
10
Kaiser, Harry M.
9
Yi, Youjae
9
Belk, Russell W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Wei, Weixian
6
Broderick, Amanda J.
5
Chan, Eugene Y.
5
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4
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4
Pitt, Leyland F.
4
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4
Roper, Stuart
4
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4
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Journal of marketing management : MM
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754
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582
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Journal of travel and tourism marketing
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The American economic review
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Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
284
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
282
Journal of marketing
278
The international review of retail, distribution and consumer research
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
269
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ECONIS (ZBW)
1,410
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Consumer vulnerability to dynamic pricing in online environments
Paraschiv, Corina
;
Ayadi, Nawel
;
Rousset, Xavier
; …
- In:
Applied economics
56
(
2024
)
25
,
pp. 3032-3047
Persistent link: https://www.econbiz.de/10014526571
Saved in:
8
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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