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~isPartOf:"Applied economics"
~isPartOf:"Marketing mix decisions : new perspectives and practices"
~subject:"Viral marketing"
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Applied economics
Marketing mix decisions : new perspectives and practices
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Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
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