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~isPartOf:"Applied economics letters"
~isPartOf:"Applied economics"
~isPartOf:"Economic inquiry : journal of the Western Economic Association International"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Ko, Eunju"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
22
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22
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15
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15
Fashion
12
Mode
12
Brand management
11
Markenführung
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Ko, Eunju
Chang, Tsangyao
74
Bahmani-Oskooee, Mohsen
70
Gil-Alaña, Luis A.
55
Gupta, Rangan
49
Narayan, Paresh Kumar
44
Laroche, Michel
42
Huarng, Kun-Huang
39
Moosa, Imad A.
39
Cebula, Richard J.
38
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37
Oghazi, Pejvak
37
Parida, Vinit
36
Pereira, Vijay
34
Mixon, Franklin G.
33
Sosvilla-Rivero, Simón
32
Afonso, António
31
Goel, Rajeev K.
31
Patel, Pankaj
31
Bhaskara Rao, Buddhavarapu
29
Sharma, Piyush
29
Tiwari, Aviral Kumar
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Barros, Carlos Pestana
28
Jawadi, Fredj
28
Kraus, Sascha
27
Vrontis, Demetris
27
Wincent, Joakim
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Wohar, Mark E.
27
Dwivedi, Yogesh Kumar
26
Woodside, Arch G.
26
Chebat, Jean-Charles
25
Smyth, Russell
25
Su, Chi-Wei
25
Cook, Steven
24
Hatemi-J, Abdulnasser
24
Jiraporn, Pornsit
24
Paul, Justin
24
Taylor, Mark P.
24
Yoo, Seung-hoon
24
Baghestani, Hamid
23
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Applied economics letters
Applied economics
Economic inquiry : journal of the Western Economic Association International
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
Psychology & marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing review
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Journal of global fashion marketing : JGfM
2
Cross-cultural buyer behavior
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European management journal
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International journal of consumer studies
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International marketing : emerging markets
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of macromarketing
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ECONIS (ZBW)
35
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1
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
2
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
3
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
4
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
5
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
6
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
7
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
10
Fashioning organics : wellbeing, sustainability, and status consumption practices
Fifita, Ilaisaane M. E.
;
Seo, Yuri
;
Ko, Eunju
;
Conroy, …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 664-671
Persistent link: https://www.econbiz.de/10012288080
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