//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Applied economics letters"
~isPartOf:"Avis et rapports du Conseil Économique et Social"
~isPartOf:"Journal of marketing communications"
~subject:"Fernsehen"
~subject:"Kritik"
~subject:"Television advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Programm"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Fernsehen
Kritik
Television advertising
Fernsehprogramm
8
Television programme
8
Television
4
Advertising effects
3
Werbewirkung
3
Consumer behaviour
2
Fernsehwerbung
2
Gender
2
Geschlecht
2
Konsumentenverhalten
2
television programs
2
Competition
1
Criticism
1
Cultural identity
1
Ernährungsberufe
1
Experiment
1
Feldforschung
1
Field research
1
Food processing occupations
1
Football
1
France
1
Frankreich
1
Frauen
1
Fußball
1
Gambling
1
Geographic distance
1
Geographische Entfernung
1
Glücksspiel
1
Hörfunkwerbung
1
Knowledge society
1
Kulturelle Identität
1
Men
1
Männer
1
Nachrichtentechnik
1
Netflix
1
Product Placement
1
Product placement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Graue Literatur
1
Non-commercial literature
1
Language
All
English
4
French
1
Author
All
Kent, Robert J.
2
Allan, Stephen
1
Hadas-Lebel, Raphaël
1
Reback, Charles
1
Stowe, Kristin
1
Swaminathan, Srinivasan
1
Published in...
All
Applied economics letters
Avis et rapports du Conseil Économique et Social
Journal of marketing communications
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
International journal of sport finance
4
The journal of media economics
4
Arts and the market
3
JMM : the international journal on media management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
3
CESifo working papers
2
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
2
IFN working paper
2
International journal of advertising : the quarterly review of marketing communications
2
International screen industries
2
Journal of media business studies
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Organization : the critical journal of organization, theory and society
2
P / the Rand Corporation
2
Psychology & marketing
2
Reports and papers on mass communication
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
Wettbewerb und Regulierung von Märkten und Unternehmen
2
Working paper series
2
Zur Ökonomie der Unterhaltungsproduktion
2
A BFI book
1
A Bantam book
1
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Advertising in new formats and media : current research and implications for marketers
1
American economic journal : a journal of the American Economic Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Arts and the market : AAM
1
Atlantic economic journal : AEJ
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
2
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
3
Unnatural experiments : the case of television game shows
Reback, Charles
;
Stowe, Kristin
- In:
Applied economics letters
18
(
2011
)
10/12
,
pp. 919-923
Persistent link: https://www.econbiz.de/10009317695
Saved in:
4
Satellite television and football attendance : the not so super effect
Allan, Stephen
- In:
Applied economics letters
11
(
2004
)
2
,
pp. 123-125
Persistent link: https://www.econbiz.de/10001927749
Saved in:
5
La télévision de demain : nouvelles technologies et société ; session de 1997, séance des 11 et 12 février 1997 ; rapport présenté au nom du Conseil Economique et Social
Hadas-Lebel, Raphaël
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000956576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->