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~isPartOf:"Applied economics letters"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Journal of marketing communications"
~subject:"Cultural identity"
~subject:"Fernsehen"
~subject:"Television advertising"
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Search: subject_exact:"TV-Programm"
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Cultural identity
Fernsehen
Television advertising
Fernsehprogramm
10
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5
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5
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4
Television
3
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2
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television programs
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Kent, Robert J.
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Allan, Stephen
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Applied economics letters
Faculty & research / Insead : working paper series
Journal of marketing communications
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
International journal of sport finance
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The journal of media economics
4
Arts and the market
3
JMM : the international journal on media management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Prometheus : critical studies in innovation
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Schriften zur Rundfunkökonomie
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CESifo working papers
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
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IFN working paper
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International journal of advertising : the quarterly review of marketing communications
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International screen industries
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Journal of media business studies
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Netzwelt - Wege, Werte, Wandel
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P / the Rand Corporation
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Psychology & marketing
2
Reports and papers on mass communication
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
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Wettbewerb und Regulierung von Märkten und Unternehmen
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Working paper series
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Zur Ökonomie der Unterhaltungsproduktion
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A BFI book
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A Bantam book
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Advances in media, entertainment, and the arts (AMEA) book series
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Advertising in new formats and media : current research and implications for marketers
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American economic journal : a journal of the American Economic Association
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Annual Marketing Research Conference : contributed papers, 1953
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ECONIS (ZBW)
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1
How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung
;
Kim, Dokyung
;
Baek, Hyunmi
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
Saved in:
2
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
3
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
4
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
5
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
6
Satellite television and football attendance : the not so super effect
Allan, Stephen
- In:
Applied economics letters
11
(
2004
)
2
,
pp. 123-125
Persistent link: https://www.econbiz.de/10001927749
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