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~isPartOf:"Applied economics letters"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Cultural identity"
~subject:"Fernsehen"
~subject:"Television advertising"
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Fernsehen
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Kent, Robert J.
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Allan, Stephen
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Kim, Dokyung
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Lacoste-Badie, Sophie
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Applied economics letters
Journal of marketing communications
Psychology & marketing
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
International journal of sport finance
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The journal of media economics
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Arts and the market
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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Prometheus : critical studies in innovation
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Schriften zur Rundfunkökonomie
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CESifo working papers
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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IFN working paper
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International journal of advertising : the quarterly review of marketing communications
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International screen industries
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Journal of media business studies
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Netzwelt - Wege, Werte, Wandel
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P / the Rand Corporation
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management : research, policies, practice
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Wettbewerb und Regulierung von Märkten und Unternehmen
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Zur Ökonomie der Unterhaltungsproduktion
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A BFI book
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A Bantam book
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Advances in media, entertainment, and the arts (AMEA) book series
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Advertising in new formats and media : current research and implications for marketers
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American economic journal : a journal of the American Economic Association
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Annual Marketing Research Conference : contributed papers, 1953
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ECONIS (ZBW)
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1
How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung
;
Kim, Dokyung
;
Baek, Hyunmi
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
Saved in:
2
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
3
Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier
;
Lacoste-Badie, Sophie
;
Malek, Faten
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
Saved in:
4
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
5
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J.
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 377-386
Persistent link: https://www.econbiz.de/10010227707
Saved in:
6
Satellite television and football attendance : the not so super effect
Allan, Stephen
- In:
Applied economics letters
11
(
2004
)
2
,
pp. 123-125
Persistent link: https://www.econbiz.de/10001927749
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